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OMMA
> What: Online Media, Marketing and Advertising Conference and Expo> When: March 19-20 2007 > Where: Renaissance Hollywood Hotel, Hollywood, Ca. > How: Visit Omma CLICKZ
> Where: San Francisco Marriot, Ca. > How: Visit Clickz.com American Marketing Association
> What: 2007 Media Conference> When: February-28 to March-2 2007 > Where: The Venation Hotel, Las Vegas > How: Visit MarketingPower.com |
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Microsoft recently retooled its, with six services labeled new and seven coming soon. It also has a new section, Emerging Media, that focuses on video. The first feature, Video Hyperlink, offers a demo similar to something I've seen Microsoft tinker with since 2005, if not earlier, where you can click the clothing worn by people in a video and get more information about it or buy it. This video hotspotting is fun to play with, and it's smart for Microsoft to show its movement in that direction. A number of startups, meanwhile, have also developed their own hotspotting technologies; expect to see and featured in this column before long. |
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